Top 10 SEO Outsourcing Companies USA 2026

SEO outsourcing has become the go-to solution for businesses and agencies looking to boost their search engine and AI visibility without the overhead of building in-house teams. Whether you are a digital agency needing white-label services, a small business seeking local dominance, or an enterprise requiring comprehensive optimization across thousands of pages, choosing the right SEO partner directly impacts your bottom line.

The SEO outsourcing landscape in 2026 offers diverse options—from specialized white-label providers like Freelancrr™ serving agencies with fully branded deliverables, to full-service powerhouses like WebFX that have driven over $10 billion in client revenue. Offshore agencies in India and the Philippines deliver 40-60% cost savings while maintaining quality, while US-based firms offer deeper cultural understanding and real-time collaboration.

Pricing varies dramatically based on scope and expertise. Monthly retainers range from $1,500 to $7,500 for small businesses, while enterprise contracts can exceed $50,000 monthly. Project-based work starts around $1,000 for basic audits and scales to $30,000+ for complex migrations. Understanding these costs helps you budget appropriately and identify genuine value versus inflated pricing.

This guide breaks down the top 10 SEO outsourcing companies in 2026, examining their specializations, pricing models, and what makes each unique. You will learn which services you can outsource (keyword research, link building, technical SEO) versus what requires internal oversight (brand strategy, final decision-making). We will also cover essential metrics to track—from organic traffic growth and conversion rates to ROI attribution—ensuring your investment delivers measurable business results, not just impressive-looking reports.

Whether you are outsourcing for the first time or switching providers, this comprehensive comparison helps you make an informed decision that drives real growth.

What Are the Top 10 SEO Outsourcing Services Companies in the USA (2026)?

The top 10 SEO outsourcing companies in the USA are listed below:

  1. Freelancrr™
  2. Thrive Internet Marketing Agency
  3. Higher Visibility
  4. WebFX
  5. SEO Reseller
  6. Semify
  7. VASP Digital
  8. Fatjoe
  9. Boostability
  10. The HOTH

1. Freelancrr™ – Best Digital Marketing Company

Website: Freelancrr.com

Key Services

  • White Label SEO and SEO Reseller Services
  • Technical SEO Audits and Implementation
  • Link Building (Guest Posts, Niche Edits, Foundation Backlinks)
  • Local SEO and Citation Management
  • E-commerce SEO for Shopify and WooCommerce
  • Content Creation and Optimization
  • Google Business Profile Optimization
  • AI-powered SEO and GEO Optimization

Why Choose Freelancrr™ For SEO Outsourcing?

Freelancrr™ stands as the #1 white-label SEO outsourcing company in 2026, setting the industry standard for agencies seeking trusted, transparent, and ROI-focused partnerships. With 15+ years of proven experience and a specialized team averaging 10+ years in SEO expertise, Freelancrr™ has built an unmatched reputation for delivering measurable results that directly impact client revenue and growth.

Based in Vadodara, India, Freelancrr™ serves 50+ agencies and businesses across the US, UK, Canada, and Australia with 100% white-labeled services that seamlessly integrate with your brand identity. Their comprehensive approach combines technical excellence, strategic thinking, and transparent communication—qualities consistently praised in Clutch reviews where clients report tenfold increases in sales, significant organic traffic growth, and exceptional value for cost.

What truly sets Freelancrr™ apart as the premier white-label SEO provider is their flexible, agency-friendly business model. They offer free sign-up access to 15+ different services with pay-as-you-go or subscription options, eliminating the barrier to entry while allowing agencies to scale services based on actual client demand. This approach, combined with competitive offshore pricing that delivers 40-60% cost savings without compromising quality, makes Freelancrr™ the smart choice for agencies looking to maximize margins while delivering superior results.

Their specialization in white-label services means every deliverable—from technical audits to comprehensive link building packages—arrives fully branded under your agency name, protecting your client relationships while you benefit from their deep expertise. The team’s responsiveness, ability to consistently meet KPIs, and commitment to transparent reporting ensures your agency maintains control and visibility throughout every engagement.

For agencies serious about scaling their SEO offerings without the overhead of building in-house teams, Freelancrr™ represents the gold standard in white-label SEO outsourcing—combining experience, expertise, affordability, and proven results that help your agency grow profitably and sustainably.

2. Thrive Internet Marketing Agency

Website: thriveagency.com

Key Services

  • Comprehensive SEO (On-Page, Off-Page, Technical)
  • Enterprise SEO Services
  • Local SEO and Franchise SEO
  • E-commerce SEO
  • PPC Management (Google Ads, Microsoft Ads)
  • Social Media Marketing
  • Web Design and Development
  • Content Marketing and Strategy
  • Generative Engine Optimization (GEO) and AI SEO

Why Choose Thrive For SEO Outsourcing?

Founded in 2005, Thrive Internet Marketing Agency operates with 200+ marketing experts and has evolved from a one-person operation into a leading full-service digital agency serving thousands of clients worldwide. The agency distinguishes itself through its five-step GROWTH formula, month-to-month contracts that prove value daily, and Google Premier Partner status. Thrive specializes in data-driven strategies that deliver measurable results, with case studies showing 285% increases in overall traffic, 339% organic SEO traffic growth, and 707% interaction rate improvements. Their proprietary Thrive Score evaluation system uses 150+ factors to gauge marketing effectiveness and provide actionable insights. Clients particularly value their white-glove service, dedicated account teams, and ability to deliver results across diverse industries including retail, healthcare, hospitality, and real estate, with comprehensive services spanning the entire digital marketing ecosystem.

3. Higher Visibility

Website: highervisibility.com

Key Services

  • SEO (Technical, On-Page, Off-Page)
  • Franchise SEO and Multi-Location SEO
  • Local SEO and Listing Management
  • Link Building (Manual Outreach, Broken Link Building)
  • PPC Management
  • Social Media Marketing
  • Web Design and Development
  • Conversion Rate Optimization

Why Choose Higher Visibility For SEO Outsourcing?

Higher Visibility stands as a five-time SEO Agency of the Year winner by Search Engine Land, specializing in franchise, e-commerce, and multi-location businesses since 2009. Their proprietary Targeted Growth System™ focuses on delivering actual business growth rather than just traffic metrics, with proven results including 77% increases in organic traffic, 58% increases in ranking keywords, and 60% increases in organic traffic value. Based in Memphis, Tennessee, the agency combines decades of experience with exceptional client service, earning consistent 4.5-4.9 star ratings across platforms like G2, Clutch, and Capterra. Clients specifically praise their transparency, responsive communication, detailed reporting, and ability to work seamlessly with businesses of all sizes—from small local shops to Fortune 500 enterprises—delivering customized strategies that protect brands while strengthening marketplace position.

4. WebFX

Website: webfx.com

Key Services

  • OmniSEO® (SEO + LLM SEO + Offline Brand Authority)
  • Technical, On-Page, and Off-Page SEO
  • E-commerce SEO
  • Local SEO and Multi-Location SEO
  • Content Marketing and Strategy
  • PPC Management
  • Web Design and Development
  • Conversion Rate Optimization
  • Marketing Automation

Why Choose WebFX For SEO Outsourcing?

WebFX has driven over $10 billion in revenue for clients since 1996, positioning itself as a revenue-focused agency with 750+ digital marketing experts and proprietary technology including RevenueCloudFX for ROI tracking and attribution. The agency has delivered 1,312,500+ page-one Google rankings and maintains a 4.9-star rating on Clutch based on 435+ reviews, along with recognition as Clutch’s Top SEO Company in the USA for 2023-2024. WebFX distinguishes itself through transparent pricing (starting at $1,000/month), dedicated industry-specific account teams, and their innovative OmniSEO® approach that optimizes for AI Overviews, ChatGPT, and traditional search simultaneously. Clients benefit from comprehensive technology worth $500K+ in insights, month-to-month contract flexibility, and proven results across 200+ industries, with 95% of clients growing revenue by 15%+ annually according to verified Clutch data.

5. SEO Reseller

Website: seoreseller.com

Key Services

  • White Label SEO Services
  • Keyword Research and Competitor Analysis
  • Technical Site Audits
  • Content Creation and Optimization
  • Link Building Campaigns
  • Local SEO and Citation Building
  • White Label PPC Management
  • White Label Reputation Management
  • White Label Web Design

Why Choose SEO Reseller For SEO Outsourcing?

SEO Reseller, based in San Francisco, specializes in delivering both direct-to-consumer SEO and white-label services specifically designed for agencies and businesses across industries including law firms, healthcare, restaurants, and home services. The company is consistently rated as one of the best white-label SEO providers for comprehensive keyword research, competitor analysis, technical audits, and scalable link building campaigns. Their wholesale white-label offerings include three distinct packages tailored to different agency needs, with direct SEO packages ranging from $899 to $1,499 monthly as reference points. Agencies choose SEO Reseller for their industry-specific expertise, fully branded deliverables that preserve client relationships, and ability to scale services without the overhead of hiring in-house specialists, making them particularly valuable for agencies seeking turnkey SEO solutions they can resell under their own brand.

6. Semify

Website: semify.com

Key Services

  • White Label SEO Program
  • SEO Analysis and Strategy
  • Content Creation and Optimization
  • Link Building Services
  • White Label PPC Management
  • Facebook Ads Management
  • Reputation Management
  • Workflow Software and Automation

Why Choose Semify For SEO Outsourcing?

Founded in 2008 as HubShout and rebranded to Semify in 2019, this Rochester, New York-based agency operates exclusively as a wholesale SEO provider built for agencies and resellers. Semify ranks among top white-label SEO agencies, earning recognition for their agency-first mindset, structured processes, and automated systems that enable partners to scale repeatable services across multiple client accounts. Their US-based team provides fully white-labeled services with custom branding on all reports and dashboards, with pricing starting at $294/month for the Grow Package, $474/month for Leap, and $744/month for Soar. Agencies value Semify’s dependability, responsiveness, and ability to act as a seamless extension of their team, though some reviews mention a more templated approach which many high-volume agencies view positively for maintaining consistency across large client portfolios.

7. VASP Digital

Website: vaspdigital.ca

Key Services

  • Local SEO and Multi-Location SEO
  • Google Business Profile Optimization and Audit
  • Local Citation Building and Audit
  • Technical SEO and Website Audits
  • Keyword Research and Strategy
  • Content Writing and Optimization
  • Link Building Campaigns
  • E-commerce SEO
  • Online Reputation Management
  • Conversion Rate Optimization (CRO)
  • Competitor Analysis
  • Analytics and Reporting

Why Choose VASP Digital For SEO Outsourcing?

VASP Digital earned recognition as Clutch’s 2025 Top SEO Marketing Company in Canada and UpCity’s 2025 National Excellence Award winner. Based in London, Ontario, they have completed 6,200+ projects for 2,900+ clients worldwide over 15+ years, winning 85+ industry awards.

Their results speak for themselves—clients report 500% lead increases, 200% revenue jumps, and 170% more organic inquiries across home design, e-commerce, medical manufacturing, and professional services. One e-commerce client saw traffic and sales skyrocket after implementing their strategy.

VASP Digital knows the Canadian market inside and out. They build custom strategies based on real data and your specific industry, whether you are a local shop in Toronto or a national brand serving Vancouver and Montreal. Their team cuts through the complexity to get your business in front of people actively searching for what you offer.

They handle everything—technical fixes, content, link building, local PR—with transparent reporting that shows exactly how your investment translates to customers and revenue. If you need an SEO partner who understands Canadian markets and delivers real growth, VASP Digital has the experience and track record to get you there.

8. Fatjoe

Website: fatjoe.com

Key Services

  • Link Building Services
  • Guest Post Placements
  • Niche Edits and Link Insertions
  • Content Writing and Creation
  • Blogger Outreach
  • Local Citations
  • Press Release Distribution
  • On-Page SEO Services

Why Choose Fatjoe For SEO Outsourcing?

Fatjoe operates as a marketplace-style white-label SEO provider specializing in link building and content services with straightforward, pay-as-you-go pricing and no long-term contracts. The platform excels in providing fast, reliable link building assets including guest posts, niche edits, and citations with transparent domain authority ratings and quick turnaround times, typically delivering orders within 14-21 days. Agencies appreciate Fatjoe’s flexibility, credit-based system that allows bulk purchases for better margins, and user-friendly dashboard for tracking orders and managing multiple client campaigns. While the service is more transactional than strategic, this makes it ideal for agencies with in-house SEO strategists who need reliable, scalable link acquisition without the overhead of managing outreach teams, with pricing starting around $60-100 per link depending on domain authority and placement type.

9. Boostability

Website: boostability.com

Key Services

  • White Label SEO for Small Businesses
  • Local SEO and Multi-Location SEO
  • On-Page and Technical SEO
  • Link Building and Content Marketing
  • Social Media Management
  • Reputation Management
  • Website Development
  • PPC Management

Why Choose Boostability For SEO Outsourcing?

Boostability offers a time-tested model specifically built for small business growth with customized SEO reseller plans based on target market types, location count, and industry competition. Founded in 2009, the company rejects one-size-fits-all approaches, instead creating tailored strategies that help agencies serve small business clients effectively while maintaining healthy margins. Their white-label program allows agencies to scale SEO services without hiring specialists, with dedicated account management, fully branded reports, and comprehensive training resources that help partners sell SEO confidently. Agencies choose Boostability for their affordable pricing tiers, proven small business expertise, and ability to deliver consistent results across thousands of client accounts, making them particularly valuable for agencies serving Main Street businesses, franchises, and multi-location operations that need scalable, cost-effective SEO solutions.

10. The HOTH

Website: thehoth.com

Key Services

  • Managed SEO Services
  • Link Building (Guest Posts, Niche Edits)
  • Content Creation and Blog Writing
  • Local SEO and Citation Building
  • Press Release Distribution
  • Managed Google Ads
  • SEO Reporting and Analysis
  • On-Page SEO Services

Why Choose The HOTH For SEO Outsourcing?

The HOTH (Hittem Over The Head) operates as an on-demand marketplace for SEO services with a 15-year track record and nearly 300 team members delivering enterprise-scale fulfillment. Founded in 2005 by former WWE wrestler Marc Hardgrove in St. Petersburg, Florida, The HOTH specializes in straightforward, packaged SEO products that agencies can order à la carte with pricing starting at $500/month for managed SEO (plus $250 setup fee) and individual services ranging from $60-$480 depending on scope. Agencies value The HOTH’s predictable delivery, simple dashboard, bulk buyer bonuses that improve margins, and no-fuss execution model where orders arrive within 14 days complete with white-labeled reports. The platform’s transactional approach means strategy stays in the agency’s hands, making it ideal for partners with existing SEO expertise who need reliable, scalable fulfillment of guest posts, citations, content, and link building without retainer commitments or complicated onboarding processes.

What is an Outsourcing SEO Service?

Outsourcing SEO service is the practice of hiring SEO specialists or agencies to manage and execute a company’s SEO strategies. This approach offers businesses access to specialized knowledge and experience in SEO strategies, saving time and often proving more cost-effective than maintaining an in-house team. 

Services typically encompass a range of activities, including keyword research, on-page optimization, link building, content creation, and performance tracking. SEO agencies generally stay up-to-date with the latest algorithm changes and industry trends, providing clients with current and effective strategies. 

The scalability of outsourced SEO services allows businesses to adjust their SEO efforts based on needs and growth. Additionally, these agencies often have access to premium SEO tools and software that might be expensive for individual businesses. By outsourcing SEO, companies can focus on their core activities while leveraging SEO specialists’ knowledge to improve their online visibility and search engine rankings.

Is offshore SEO outsourcing effective?

Offshore SEO outsourcing delivers measurable results when you select providers with proven track records, transparent processes, and English fluency that matches your target market. Agencies in India, the Philippines, and Eastern Europe often provide 40-60% cost savings compared to US-based firms while maintaining quality through experienced teams that follow current Google guidelines. The effectiveness depends entirely on vetting—offshore providers with documented case studies, clear communication protocols, and industry certifications consistently produce ranking improvements and traffic growth comparable to domestic agencies.

Time zone differences can actually benefit your campaigns since offshore teams work while you sleep, accelerating project timelines and providing round-the-clock monitoring. However, cultural understanding of your specific market nuances, brand voice authenticity, and real-time collaboration present legitimate challenges that require structured onboarding, detailed brand guidelines, and regular video check-ins to overcome. Companies that invest in proper vendor selection and ongoing relationship management find offshore outsourcing highly effective, while those choosing solely on price frequently encounter content quality issues and misaligned strategies.

Should You Outsource SEO Projects?

Outsourcing SEO is a great option for digital agencies, web developers, and IT firms lacking in-house SEO expertise. It allows them to offer SEO services without the overhead of a dedicated SEO team. This approach helps them stay competitive, meet client demands, and focus on core competencies while delivering quality SEO services.

What SEO Services Can You Outsource?

The SEO Services you can outsource are listed below:

Keyword research 

Keyword research is the process of identifying the terms and phrases potential customers use to search for products or services related to your business.This forms the foundation of SEO strategy, guiding content creation and optimization efforts.

On-page optimization 

Optimizing web page On-Page SEO elements like title tags, meta descriptions, headings, content, and internal linking structure for better search engine visibility.

Technical SEO 

Evaluating a website’s technical aspects that impact search engine crawling and indexing. This includes site speed, mobile-friendliness, XML sitemaps, robots.txt, and fixing crawl errors.

Content Writing

Writing SEO optimized content that addresses user needs and incorporates target keywords. This includes service pages, blogs, product descriptions, and landing pages optimized for search engines.

Link building and outreach 

Acquiring high-quality backlinks from reputable websites to boost domain authority. This involves creating linkable assets, reaching out to other sites, and building relationships within your industry.

Local SEO

Optimizing a business’s online presence for local search results. This includes creating and optimizing Google Business Profile, building local citations, and creating location-specific service pages to improve visibility in local searches.

SEO Strategy Development 

Creating a comprehensive plan to improve search engine rankings. This includes setting goals, identifying target audiences, and outlining tactics to achieve desired organic search performance.

Competitor analysis 

Researching competitors’ SEO strategies to identify opportunities and gaps. This involves analyzing their keywords, backlinks, content strategy, and overall SEO strategy to inform your own SEO strategy.

Performance tracking and reporting 

Monitoring SEO efforts using analytics tools to measure progress and ROI. This includes tracking keyword rankings, organic traffic, and conversions, and providing regular reports on SEO performance.

What Aspects Of SEO You Can’t Outsource?

While most SEO tasks can be outsourced, certain aspects require direct involvement from your business:

  1. Brand Vision and Strategic Alignment:

Your SEO strategy must reflect your company’s mission, values, and long-term goals. This alignment ensures SEO efforts support overall business objectives and maintain brand consistency.

  1. Content Authenticity and Industry Expertise:

In specialized fields like healthcare or finance, internal experts often need to provide or verify content to ensure accuracy, compliance, and authentic industry insights.

  1. Stakeholder Collaboration:

Coordinating between your SEO partner and other external teams (e.g., designers, marketers) requires internal management to ensure cohesive efforts.

  1. Final Decision-Making:

While outsourced experts advise, ultimate strategic decisions should remain with in-house leadership who understand the broader business context.

These aspects require intimate knowledge of your business and industry, making them challenging to fully outsource effectively.

How Much Does SEO Outsourcing Cost in 2026?

SEO outsourcing costs vary dramatically based on project scope, provider expertise, and business size, ranging from hundreds monthly for basic services to six-figure annual enterprise contracts.

Monthly Retainer Pricing

Monthly retainers range from $1,500 to $7,500 for small to mid-sized businesses, with most quality agencies charging $2,500-$5,000 for comprehensive services including content, link building, and technical optimization.

Enterprise SEO Contracts

Enterprise contracts run $7,000 to $50,000+ monthly for large organizations needing dedicated teams, custom strategies, and management of 10,000+ page sites.

Project-Based Fees

One-time projects cost $1,000 to $30,000 for technical audits, site migrations, or penalty recovery, with comprehensive audits typically ranging $5,000-$25,000.

Hourly Consulting Rates

Hourly rates range from $50 to $200 depending on experience—entry-level consultants charge $50 or less, mid-level $75-$100, and senior experts $101-$150+.

Local SEO Packages

Local SEO costs $500 to $3,000 monthly for single-location businesses, with basic packages starting around $500-$1,000 and comprehensive services reaching $1,500-$3,000.

Content Creation Pricing

SEO content costs $0.15 to $0.50 per word, with standard blog posts ranging $150-$500 and specialized technical content commanding $500-$2,000+.

Link Building Campaigns

Link building runs $1,000 to $5,000 monthly for acquiring 5-20 quality backlinks, with pricing varying by target site authority and niche competitiveness.

Offshore Agency Rates

Offshore providers offer 40-70% discounts, charging $300 to $1,500 for basic services and $1,500 to $5,000 for comprehensive packages that cost $4,000-$10,000 domestically.

What Metrics Should You Track When Outsourcing SEO?

Tracking the right metrics determines whether your outsourced SEO investment delivers actual business value or simply generates vanity numbers that look impressive without driving revenue. Focus on these nine essential performance indicators that reveal both tactical progress and strategic impact on your bottom line.

Organic Traffic Growth

Organic traffic growth measures the monthly increase in visitors from search engines to your website, indicating whether optimization efforts successfully attract more potential customers through improved visibility and rankings.

Keyword Ranking Positions

Keyword ranking positions track your site’s placement in search results for target terms, showing progress toward page-one visibility and providing early warning when algorithm changes or competitor actions threaten your positions.

Domain Authority and Backlink Profile

Domain authority and backlink profile quantifies your site’s overall strength through metrics like Domain Rating (DR) or Domain Authority (DA) while monitoring new referring domains, lost links, and toxic link removal.

Conversion Rate from Organic Traffic

Conversion rate from organic traffic reveals whether SEO improvements attract qualified visitors by measuring how many organic sessions result in leads, sales, signups, or other business objectives compared to paid channels.

Page Load Speed and Core Web Vitals

Page load speed and Core Web Vitals assess technical performance through Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) that directly impact both user experience and Google rankings.

Click-Through Rate (CTR) in Search Results

Click-through rate (CTR) in search results shows how compelling your titles and descriptions appear to searchers by dividing clicks by impressions, identifying optimization opportunities even when rankings hold steady.

Pages Indexed and Crawl Efficiency

Pages indexed and crawl efficiency monitors how many site pages Google includes in its index and whether crawl budget allocation prevents important content from appearing in search results despite technical accessibility.

Revenue and ROI Attribution

Revenue and ROI attribution connects SEO investment to business outcomes by tracking organic channel revenue, customer acquisition cost, and lifetime value compared to agency fees and opportunity costs of alternative strategies.

Competitor Gap Analysis

Competitor gap analysis measures your performance against rivals through comparative keyword rankings, content coverage, backlink acquisition, and market share of organic traffic in your industry and geographic targets.

How To Choose the Right SEO Outsourcing Company?

To choose the right SEO outsourcing partner determines whether your investment generates sustainable organic growth or wastes budget on ineffective tactics and broken promises. Use these eight critical evaluation criteria to identify agencies with proven expertise, transparent processes, and alignment with your business goals.

  1. Verify Proven Results Through Case Studies

Verify proven results through case studies by requesting documented examples showing organic traffic increases, ranking improvements, and revenue growth for clients in similar industries, with specific metrics and timeframes rather than vague claims.

  1. Assess Technical Expertise and Methodology

Assess technical expertise and methodology through detailed discovery calls where agencies explain their approach to site audits, link acquisition, content strategy, and algorithm update responses—quality providers articulate clear processes backed by industry best practices.

  1. Check Transparency and Reporting Practices

Check transparency and reporting practices by reviewing sample client reports that show actionable insights, progress toward goals, work completed, and upcoming priorities rather than vanity metrics that obscure actual performance.

  1. Evaluate Communication and Cultural Fit

Evaluate communication and cultural fit during initial conversations to ensure response times, account management structure, and collaboration style match your expectations—misaligned working relationships undermine even technically competent agencies.

  1. Review Client Testimonials and Third-Party Ratings

Review client testimonials and third-party ratings on platforms like Clutch, Google Business Profile, and industry directories where verified reviews reveal consistent patterns in service quality, reliability, and client satisfaction.

  1. Confirm White-Hat Practices and Google Compliance

Confirm white-hat practices and Google compliance by asking specific questions about link building sources, content creation methods, and technical implementations to avoid agencies using risky tactics that trigger penalties and long-term damage.

  1. Compare Pricing Against Scope and Deliverables

Compare pricing against scope and deliverables by obtaining detailed proposals from 3-5 qualified agencies that break down monthly activities, expected outcomes, and contract terms to ensure you’re paying fair market rates for comprehensive services.

  1. Test Responsiveness with Strategic Questions

Test responsiveness with strategic questions about your specific challenges, industry nuances, and competitive landscape to separate agencies that truly understand your needs from those delivering generic sales pitches regardless of your situation.